Tecnoglass Rebrands ES Windows Subsidiary to ES and Unveils New Logo

Date: October 1, 2023

Miami-based window and glass manufacturer Tecnoglass, Inc. (NYSE: TGLS) announced that it has rebranded its ES Windows business as just “ES.”

The announcement included a “new corporate identity” with a new logo, branding, and “Imagine Extraordinary” tagline that can already be seen across the company’s website, social platforms, advertising, and a video produced to showcase the change.

Tecnoglass, which was founded in Barranquilla and just recently relocated its headquarters to Miami, acquired ES in 2016 to further expand its presence in the US market. Its ongoing push to better serve what had long been its biggest markets was a leading motivation to both purchase ES and relocate to Miami.

“As we unveil our new logo and brand, we’re celebrating more than 40 years of history and success that has brought us here,” said Jose Manuel Daes, CEO of ES, in the announcement.

“This rebranding signifies our commitment to quality, innovation, and the continuous pursuit of delivering extraordinary products to our customers and the world. Our journey is just beginning, and the future holds remarkable opportunities for continued growth and innovation.”

Source: Finance Colombia

https://www.financecolombia.com/tecnoglass-rebrands-es-windows-subsidiary-to-es-and-unveils-new-logo/#google_vignette